What makes SEO optimization highly challenging?

Today’s customers are more informed and much smarter. They do their research before deciding about a product or service. So, the challenge is in ensuring that the websites are ranked higher so that the customers don’t fail to notice the products or services that are new in the market. Search engines prefer websites that are user-friendly. This would help in accessing, crawling, indexing, and returning all the pages of the website.

However, the digital landscape is highly expansive as it involves different channels and each channel has its unique characteristics, strengths, and targeting capabilities. This calls for varied SEO techniques to reach the target market.

Not sure whether to invest in search engine optimization or an SEO agency for that matter?
In a recent research report, 61% of SEO marketing specialists have hailed search engine optimization as a key marketing strategy. This figure is not at all surprising because the following statistics vindicate why optimization of search engines is essential to ensure greater visibility and increased brand awareness and credibility for any business:

• 93% of online sessions start on a search engine.
• Google owns 91.94% of the search engine market share.
• In 2022, 74% of all global desktop/laptop and mobile search traffic came from Google, followed by Bing (10%), Baidu (10%), Yandex (3%), and Yahoo (2%).
• Results on the 2nd page of Google receive 0.78% of all clicks.
• 75% of website visitors never go beyond the first page of search results

According to Marc Ostrofsky, an American entrepreneur, “Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” Thus, in simple terms, SEO is the process of increasing the visibility of your website.

With the digital landscape becoming expansive, businesses must develop digital spaces to ramp up outreach and create meaningful connections with the customers through Search Engine Marketing

SEO Services and SEO Specialists

SEO Specialists understand the fact that a strong online presence is a necessity in today’s highly competitive environment. With all businesses vying for the attention of the customers, the website has become an integral part of every business.

However, creating a website is just not enough. You need to employ effective SEO optimization strategies to connect with new customers and thereby increase the customer base. Do everything legitimate to enhance your presence in the digital world through our result-driven Search Engine Optimization services.

• Site Health and Industry Analysis
• Keyword Research and Content Marketing
• Link Building and Page Optimization
• Analytics, Tracking and Reporting