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Social Media Marketing is Not an Option
But Absolute Necessity
Make meaningful interactions with your target demographic in the crowded social media space by building winning social media marketing strategies.
Are you confused whether to take social media as a marketing strategy Or are you new to social media and don’t know how to do social media marketing?
Delve Global, a leading social media marketing agency in Toronto, offers varied social media services depending on whether you are starting a new business, a start-up, or a senior executive at a global firm.
SMM is the use of different social networks for marketing purposes. Social networks are the best means to boost brand or product awareness. To promote a company’s products or services, there is a need to ensure continuous audience engagement.
This is achieved by implementing different social media marketing strategies. Not only does it help to build a strong social media presence but also helps to get new leads by maximizing outreach. The frequent social media engagement also helps to keep the brand fresh and relevant in the minds of the targeted audience. The leads generated are then converted to loyal customers through different social media marketing campaigns.
For any business in Canada or USA, big or small, the key to business growth and success is to identify the audience, target the right segment and reach out to them. And in today’s digital world, social media is where the audience is.
As a leading digital marketing company , we have an extensive knowledge base and digital expertise to help you develop an effective Social media marketing strategy. At Delve Global, we are passionate about your business. We partner with our clients to build and grow their online presence with customized social media marketing strategies.
Social media is a medium of great possibilities . Its influence is widespread, its impact is huge and dominant. It can have a profound effect on the way people think. Hence social media is one of the best means to make new business contacts, connect with new potential customers , and even strengthen the relationship with existing clients. However, it’s not that easy to unlock its potential. You need a professional team, who can engage in social media marketing and explore its diverse capabilities to bring the results that you desire.
Facebook Marketing
The social media marketing specialist at Delve Global knows that a Facebook presence is a must for any business. It is a gateway for raising brand awareness, collecting customer insights, providing customer service, and increasing sales.
Our Facebook marketing services include:
Instagram Marketing
We know that Instagram marketing requires a completely different marketing approach . Delve Global promotes brands and new products in a friendly way and helps to grow followers and drive engagement by inspiring the audience through visual content.
Our Instagram marketing services include:
LinkedIn Marketing
The highly experienced SMM experts at our social media marketing agency use LinkedIn marketing to generate quality leads. As LinkedIn marketing involves a different audience, we adopt a different strategy for marketing .
Our LinkedIn marketing services include:
Having 10+ years of experience in providing successful social media marketing services in Canada, Delve Global can quickly develop a customized workable strategy for each client.
We help you cut through the competition and expand your market base by exploring different trends, approaches, and tactics.
By teaming up with Delve Global, you can:
Being active on social media doesn’t mean that it is easy to promote your business on different platforms. This is because if you go overboard, you might do more harm than good to your business. That’s where companies highly experienced in social media marketing in Canada.
We can help you in planning an effective campaign and make a meaningful connection with your audience by posting content that interests them and which in turn encourages your audience to engage, like the post, ask questions, and so on. This would promote interaction and thereby help to build and nurture a meaningful relationship with the audience. Implementing such a social media marketing strategy can help you in growing your business.
Our research, learning process, years of testing, and understanding of search engine algorithms and innovative strategies brought great advantages to us.
Generate conversations and meaningful discussions
Use social listening to nurture lasting relationships
Build brand trust by being honest and transparent.
Reach more potential customers and drive up sales.
At Delve Global, we maintain exceptional standards of satisfaction in client servicing. Contact us and we will help you to build websites with great aesthetics that will fit within your budget.
People spend time on social media to connect with family and friends, share ideas or information, research brands and businesses, find products and services, look for reviews and recommendations, make purchases, and seek customer service, to name a few. Thus, social media marketing helps businesses to increase visibility, build brand awareness, and engage with potential customers. Besides, having an online presence helps establish credibility and trust among consumers.
Is social media marketing more beneficial than traditional marketing methods? Compared to social media marketing, traditional marketing methods such as email marketing, print marketing, and telemarketing are ineffective because most customers do not pick up calls or answer your emails. As for print marketing, though it helps with brand awareness, it is highly expensive. On the other hand, social media marketing allows you to target and sub-segment your customers (based on their demographic, geographic, and behavioral aspects), nurture them and help them through the sales funnel. Besides, its measurable results help understand your social media reach. It also helps determine the success of your social media marketing campaigns and refine it, if required.
Each social media platform serves different purposes. You need to select the right platform for your business. Whichever social media platform you choose, you need to devise different strategies to get the results you want.
Social media marketing is not free, but it is inexpensive when compared to other marketing techniques. Anyone can open an account on any social media platform and devise successful measures with creative thinking to promote their business. Social media marketing is flexible enough to manage budgets of all sizes. You need to implement an effective social media strategy to operate on a small budget. But if you have money to spare, then it would be beneficial to do social media advertising or paid campaigns as it would allow you to reach a much wider target audience.
It depends on your target audience and the social media platform that you are using. Still, “Content is King”, especially the content that is creative, unique, interesting, and relevant. As per a report released by the CMO Council, “87 percent of B2B buyers say online content has a major or moderate impact on vendor selection.”
Constant engagement with your target audience is the true essence of social media marketing. That means consistency is the key. Posting occasionally, not responding to consumers, sharing content but not participating in discussions, and not adding comments to the posts on social media platforms is a big NO.
Social media marketing is real-time marketing and therefore, there are many tasks that you need to do daily. Moreover, every day new ideas are pushed into the mainstream, which in no time, become a social media trend. Therefore, it is critical to stay on top of the trends to get the attention of your target audience. Hence, if you don’t have the time and resources to manage it in-house, it is always good to trust social media marketing companies having the experience, expertise, and insider knowledge to keep you ahead of your competitors.
