Contact Info

What makes SEO optimization highly challenging?
12 Apr

What is an SEO Company? What do SEO Agencies Do?

What is an SEO Company? What do SEO Agencies Do?

Today most business owners have heard about SEO and assume that they know everything about it. However, the fact of the matter is that though most of them are familiar with the word, they are not sure what the SEO agencies do. Since all SEO companies in Toronto guarantee improved rankings, traffic, and revenue, to choose the right SEO company for you, it is essential that you have clarity on the topic. So, here’s a guide to help you out so that you partner with the right SEO company in Toronto.

What is an SEO company?

An SEO company helps increase a business’s visibility by improving its rankings in SERPs (Search Engine Results Pages) and social media platforms. This results in increased traffic to your website, more leads, and more conversions. So, to get better results it is important to associate with an SEO and social media company in Toronto.

For ranking the website as high as possible on SERPs, the SEO company needs to perform multiple tasks. This includes increasing website visits and improving social media presence. However, it is easier said than done because statistics show that:

  • More than 200 ranking factors determine your position on Google search results.
  • The first page of Google captures 71% of search traffic clicks while the second page receives 6% of all website clicks
  • On-page elements, such as meta titles or descriptions are one of the leading SEO factors for search rankings.
    41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks.
  • Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.

What do SEO agencies do?

The SEO services of Toronto-based agencies include a host of activities such as local SEO, technical SEO, on and off-page optimizations, mobile SEO, content SEO, SEO audits, content creation, link building, keyword research, and so on. The focus of these SEO agencies is to find out the factors that the search engine looks for in a website since these factors are what rank a website higher or lower in SERPs.

What do the best SEO agencies do?

The best SEO companies in Toronto focus not only on search engines but also pay attention to the likes and dislikes of the customers. Hence, they design their clients’ websites to suit the requests of their target audience as well. So nowadays apart from social media optimization (SMO) and SEO, Toronto agencies focus on website development as well. Besides, they have a proper process in place to help their clients reach their goals. This includes:

  • Researching the industry, target market, and the competitors
  • Generating target keywords
  • Developing quality content for the intended users
  • Practicing white hat marketing techniques
    Finding and exploring link-building opportunities
  • Auditing sites to find opportunities to improve
  • Optimizing site structure for easy navigation and to meet quality and usability standards
  • Making the website mobile-friendly
  • Promoting content to ensure maximum outreach
  • Monitoring results to get insights into improving the effectiveness of SEO activities
  • Generating reports to evaluate the performance

Thus, partnering with the best search engine optimization company in Toronto can bring you the best results in the form of increased visibility, traffic, conversions, leads, clicks, and sales, which eventually translate into greater ROI.